The Naija Groove Ale is the product representing Nigeria, the giant of Africa, Nigerians are very groovy people with amazing culture and personality, representing the whole of Africa everywhere they go, They also have one of the most influential culture, ethics and music (Afropop) the Illustration is that of a Yoruba man beating the ceremonial GanGan drum, The Yorubas are one of the major Ethnic group in Nigeria.